When you think of Skittles, one of the most iconic parts of the candy is its bright, colorful appearance—and for many, that red Skittle instantly triggers one flavor in mind: cherry. Or at least… it used to.
Today, we dive into another strange and colorful Mandela Effect—this time involving one of the most recognizable candies on the planet.
The Memory
The red Skittle was cherry flavored.
Many people vividly remember cherry being the flavor of the red Skittle in the original bags. It had that classic cherry candy taste we’ve all had before. In fact, ask around and you might be surprised how many friends, family members, or coworkers will say, without hesitation, “Yeah, red was definitely cherry.”
But…
The Reality
Red Skittles have always been strawberry flavored.
That’s right. According to official Skittles packaging and statements, the red Skittle is—and has always been—strawberry. Cherry has never been part of the standard Skittles flavor lineup.
This discrepancy between memory and reality has become so widespread that it actually prompted a response from the official Skittles X (formerly Twitter) account. After a user posted that they had always thought the red ones were cherry, Skittles replied:
“The Mandela Effect is real.”
The red ones in Original packs are Strawberry. Not cherry. They’ve never been cherry. 🤯
— SKITTLES (@Skittles) September 16, 2023
the Mandela effect is real
— SKITTLES (@Skittles) September 15, 2023
Skittles themselves acknowledged how common this false memory is—further fueling the discussion around just how strong and specific these shared misrememberings can be.
i don't know if it's just me, but since when have red skittles been strawberry? Mandela effect or am i just crazy?@shanedawson @tanamongeau
— kamryn💫 (@kamryn038) November 23, 2016
MANDELA EFFECT???? i swear the red skittle was ALWAYS cherry flavoured but apparently it’s STRAWBERRY?!!?¿
— 𝖙𝖆𝖞𝖑𝖔𝖗 (@oatmilkmamiiii) February 17, 2018
All my life I thought that the red skittles were cherry, they are strawberry! !!!
— 〰 (@jerinagirrl) July 10, 2009
HOLD UP AM I THE ONLY ONE WHO THOUGHT THE RED SKITTLES WERE CHERRY? NOT STRAWBERRY???????!!!! pic.twitter.com/tEJhAEAiCg
— Emily (@ebloaey233) August 22, 2018
Random thought of the day: Since when are the red skittles strawberry?? I could've sworn they were always cherry? pic.twitter.com/7C4EOTs4BM
— Kim (@kimi544) July 3, 2019
so i just bought a bag of skittles & noticed that the red skittle is strawberry flavored. i swear that it use to be cherry or am i crazy??
— lauren porter (@laurenporter131) May 16, 2020
Random but during the 23 years of my life, I thought Red @Skittles were cherry-flavored but they're really Strawberry! :O
— Hamsa (@AccioHamsa) August 4, 2011
I just now found out that the red skittles are strawberry, my whole life I thought they were cherry…
— Marissa Colon (@MAHwissAH) February 24, 2012
Discovered today that the red skittles aren't cherry flavor they are strawberry.. #mindblown 🍓😱
— Britt Wade (@Britt_Wade) October 1, 2012
just now noticed that the red skittles are strawberry flavored and not cherry flavored… my whole life is a lie pic.twitter.com/FawvLI8MZZ
— E R I N (@ErinSnyderrr) March 21, 2015
I'm still not over the fact that skittles changed the red skittle flavor from cherry to strawberry
— bryce (@tinyglassesking) November 18, 2015
Since when are the red skittles strawberry and not cherry?!? pic.twitter.com/fUjIxWYWpE
— Rachel (@RachNicole28) March 31, 2017
Final Thoughts
This Skittles example might seem small, but it highlights the strange and consistent nature of Mandela Effects. When brands themselves start playing into it—like Skittles tweeting about the Mandela Effect—it only adds more intrigue.
Do you remember red Skittles being cherry? Let us know in the comments, and be sure to check out more flavor-bending Mandela Effects here at MandelaEffects.net.